Conceptual rebrand for Crunchyroll. Crunchyroll is the leading anime streaming service, providing fans outside of Japan access to anime, both subtitled and dubbed. This rebrand was inspired by both the traditional aspects of Japanese culture, as well as the more modern ones. The goal was to marry those two aesthetics. The rebrand encompasses all of the branding touchpoints for Crunchyroll, such as business cards, employee badges, stationery, and goodies for fans.